Celebrity-branded Marijuana?

It’s clear that celebrity branding is big business, but with a member of Bone Thugs-N-Harmony partnering to create his own strain of medical marijuana, has the trend gone too far?

Michigan Live recently reported that Stanley “Flesh-N-Bone” Howse has partnered with a medical marijuana facility in Otisville, Michigan, to create a new strain for patients in the area. The custom blend has been dubbed “Phifty Caliber Kush” and boasts a “distinct floral taste and works as an effective pain reliever.”

“We worked closely together to figure out what we wanted out of the medication,” said Anthony Butler, owner of the Green Oasis dispensary. The partnership will allow Butler to further cultivate and distribute the strain and its seeds. Butler used to work for a company that specializes in marijuana-themed clothes. The owner of that company put Butler and Howse in contact following a discussion about getting involved in the medical marijuana industry.

Michael “Tony B.” Bernardi, executive of business affairs for Flesh-N-Bone Global, said that Howse hopes the new strain can provide relief for qualified patients, and he’s proud to be a part of a “paradigm shift in the culture” of medicinal marijuana. The Green Oasis may also start selling merchandise, and Howse may visit the dispensary in the future.

Are these men forward thinking for looking at the medical marijuana market as a budding industry or off base for adding a celebrity element to something that is meant to be serious medicine?  Are celebrity appearances at medical marijuana outlets the wave of the future? Does this encourage misuse or abuse? Only time will tell.

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